Creative direction - photography - video

after studying a bA in womenswear design in London, i have fallen into photography as a way of storytelling. initially dressing up in my bedroom, painting on the faces of those that i wanted to be, I now play with photo, video and post-production to bring light to other projects from various industries both in an editorial and Commercial setting.

with Experience in design it allows for a broader understanding of the process behind the “Facade” of fashion photography and the industry, casting a more intimate Approach regarding whatever i may be working on; BTS, campaign video, creative content, editorial or Commercial

my personal work tends to take the standpoint of a slightly warped Perception of the world around the character. toying with colour, humour and an almost parodied bygone era of fashion photography to tell a story, often with a heavy hand in the question of the character’s gender or social stance. drawing upon my own experiences and a slight fascination of experiences that feel quite alien but almost vivid in one's mind. I try to put into existence this dream-like state.